The following document was scanned from a photocopy of the original documents.

FARM Community Council
1997/98 Business Plan Draft

The FARM Community Council *:
is a confederation of community based
agriculture organizations
will foster the development and communicate the
benefits of strong, sustamable agriculture in B.C.
'" FARM is incorporated under the Farmers and Women's Institute Act

Principles and Beliefs

The FARM Community Council believes in:
1. representing rural and community agriculture interests
2. a confederation of community groups whose common interest is sustainable
3. strength through cooperation while recognizing the diversity of the membership
4. increasing the community's understanding and awareness of sustainable
agriculture practices
5. creating a community culture around local food production
6. recognizing the value of the direct connection between consumers and
producers in local food production
7. respecting both the vocation and business of agriculture
8. developing and maintaining communication networks with fann membership,
fann organizations, related industry sectors, government and the general public
9. educating non-agriculture community and business groups and local
governments on the economic, social and environmental benefits/contributions
of locally based agriculture
10. agriculture considered and included in local community planning
11. the quantitative and qualitative benefits and value of agriculture to B.C.
12. providing a forum for problem solving within the membership
13. the value of effective communication processes within the membership

1997/98 Strategic Business Priorities
The key areas of business for 1997/98 are divided into two sections (with
examples of initiatives); organizational development and the development and
fostering sustainable agriculture in B.C. communities.
Organizational Development
1. Planning - Farm must define the focus of the confederation and the
business priorities.
develop and communicate a 1997/98 business plan
2. Organizational Structure - Farm intends to confirm
organizational/administrative needs and structure to ensure member
relations and communication systems are efficient and effective.
define and confirm the organizational structure for FARM and
related organizations
=> who are the members and who do they represent?
=> define the relationships between District Institutes and other
associated organizations
=> develop internal by-laws of association through consultation
develop an efficient internal communication and decision making
system within the confederation
3. Finance - Farm expects to develop a financial strategy that will address the
development and sustainability needs of the organization.
develop 1996/97 financial statements and a budget for 1997/98
identify and confirm sources of funding, membership fee(s) and key
4. Co-operation - FARM will strengthen relations with member organizations
to ensure a strong collective voice on local and provincial
issues and initiatives.
strengthen participation and involvement of district and local
Farmer's Institutes
define the respective purpose, roles and relations of FARM with
other provincial organizations
continue to develop linkages with other agriculture and nonagricultural
organizations at the community level
5. Promotion - FARM intends to increase the numbers, commitment and
involvement of member organizations
develop cohesion amongst affiliated fann organizations
communicate to other organizations and individuals the purpose of
the FARM Community Council and the benefits of membership
increase membership oflocal Fanner's Institutes and other member
organizations of the confederation
Development of Agriculture in B.C. Communities
6. Government Agricultural Policy - FARM's goal is to be a strong,
credible voice on agriculture issues affecting B.C. communities.
present positions and resolutions agreed upon by FARM to
government(s) and other agriculture organizations
be a key stakeholder in local and provincial forums impacting
community and/or agricultural policy or initiatives

Measures of Success

The measure of the future success of the FARM Community Council will be
based upon the following indicators:
1. The awareness of the existence of the FARM Community Council by the
general public and B.C. farmers;
2. Being a stakeholder in policy development as policy affects agriculture in
local and provincial jurisdictions;
3. Recognition and support of FARM by the farming community;
4. Strong effective organization that is recognized by other farm organizations
and government;
5. An advisory body for rural and community agricultural development;
6. Financial viability and sustainability of the organization;
7. Increased membership and participation in Farmer's Institutes;
8. Increase in the number of FARM's member organizations; and,
9. Recognition of the value of agriculture in local comrnunities

Action Plan for 1997/98
The following is an overview of the key initiatives that will be
undertaken by FARM during the next year including the person(s)
responsible for ensuring the completion.
1. Policy and procedure framework for FARM operations
Ron Pither/September 30, 1997
2. Director appointed to the central fann organization
Warren Wilson, Mike Byron, John Wilcox/July 31, 1997
3. Submit "Partners Program" application for funding to develop
commitment, support and membership in Fanner's Institutes and FARM
Warren Wilson, Ron Pither, Jo Ann Sandhu/August 31, 1997
4. Develop and corrnnunicate to FARM executive a complete set of
financial statements for 1996/97 and budgets for 1997/98 and 1998/99
Roma Tingle, Warren Wilson/August 31, 1997
5. Develop a listing of all Farmer's Institutes including names, contacts,
status etc. and provide to FARM executive
Warren Wilson, Mike Cowley/August 15, 1997
6. Develop and disseminate the FARM Business Plan to District Councils
and FARM member organizations
Warren Wilson, Mike Byron/August 15, 1997
7. Publish and distribute first FARM information bulletin regarding plans,
issues, tasks, organizational structure
Sandra Martin/October 15, 1997
8. Establish regular FARM column in the B.C. Agri-Digest
Wilcox/September 30, 1997
9. Create a list of revenue generating options (events, workshops, special
Ron PithedAugust 31, 1997
10. Review and establish 1998 FARM membership policy and fees
FARM executive/September 30,1997
11. Set date, venue, budget for 1997/98 AGM for F.A.R.M., and the 77th
Farmer's Institute Advisory Board meeting at the Direct Farm Market
Warren Wilson/September 1, 1997
12. Confirm who will represent (and determine in what capacity) FARM at
the upcoming Agriculture Land Use seminar and Northern Development
Conference in Prince George
Warren Wilson, Herb Barbo1et/September 30, 1997
13. Confirm the executive structure and define the need for human
resource/staff requirements.
ExecutivelNovember 30, 1997
14. Encourage the Ministry to consult with industry and complete the B.C.
agri-food policy.
John Wilcox/October 1, 1997

Communication Plan

1. Increase the participation and effectiveness of the Farmer's Institutes.
2. Increase awareness of and the appreciation for the value of District
Councils, FARM and the central fann organization.
3. Increase the profile ofFARM within the agriculture industry.
4. Increase the profile and importance of agriculture and food industry in
local community economics.
Target Audiences
1. Members of existing Farmer's Institutes
2. Member organizations of FARM
3. General agriculture community
4. Local and provincial government agencies
5. Other local and provincial fann organizations
6. Educational institutions
Key Messages
1. Past accomplishments and initiatives
Investment Agriculture- founding member and directorship
B.C. Agricultural Council- charter member and director
U.B.C. Dean of Agriculture - 1997 selection committee
Initiated the development of a B.C. Agriculture Food Policy
Accomplished the Minister's request to strengthen the Farmer's
Institutes and expand community based agriculture
Initiated access to government funding and services for
organizational development
Convened the 1995 and 1996 Farmer's Institute Advisory Board
and FARM annual general meeting in Victoria
2. FARM and its member organizations will be the voice to collaboratively
represent diversified community agriculture. (B.C. has shown a growth
in the number of farms - the largest growth in small farms with annual
sales less than $10,000)
3. The FARM Comrmmity Council is a provincial voice for farmers and
community based agriculture organizations. The mission of FARM is to
foster, develop and communicate the benefits of strong, sustainable
agriculture in B.C. communities.
4. Farmer's Institutes have been an important community voice for
agriculture for 100 years - since 1897. Recently, Farmers Institutes have
joined with other community based agriculture organizations to increase
the strength of the agriculture voice in local and provincial agriculture
and food issues/initiatives.
5. Upcoming events include the Agricultural Land Use Conference in
December/97, Northern Development Conference, 1998 North America
Direct Farm Marketing conference and the annual general meeting of
Communication Strategies
1. Newspaper articles profiling FARM
2. Direct mail to member organizations and other farm associations
3. Presentations at member organization meetings
4. Promotion booth at industry events
5. Press releases for important events/issues